Strategy Overview
The Company’s market share reached 30% (According to GFSA updated report) in the flour local market.
Distinguished profit margins and sustainable growth that exceeds the market rates and objectives.
Maintaining current leadership in the feed sector and development of bran in line with flour growth.
95% of the Company’s product sales are immediately effectuated in cash.
Fixed asset base with a book value of more than half a billion Saudi Riyals supported by the latest modern technologies for the production of flour and feed.
A direct follow-up for increasing the production capacity and constantly expanding and renewing facilities to achieve the best possible returns, meet the increasing market demands and be strategically oriented towards achieving food security objectives in line with the Kingdom’s Vision 2030.
Depending on developed systems and technologies in all production operations to ensure the best possible quality.
A large storage capacity with silos of a capacity of 220,000 tons and daily milling capacity of 4,900 for flour production (including 300 tons of Durum daily) and 900 for feed production, in addition to 240 tons for mixes production.
Building qualitative strategic partnerships with all related authorities in both the public and private sectors.
Diverse product portfolio with more than 50 types of food and feed products.
4 facilities in Strategic geographical locations: Makkah Region (Jeddah Governorate), Al-Qassim Region (Buraidah Governorate), Tabuk Region (Tabuk City) and the Eastern Region (Al-Ahsa Governorate).
Sale and distribution warehouses for the Company or its distributors spread all over the Kingdom.
Close and robust relations with all suppliers of raw materials including GFSA.
Constant control and precise tests of raw materials and final products by an experienced certified team.
High ability to expand and enter new geographic locations through the provision of required products with the highest quality.
High responsiveness and flexibility in the face of local market changes and global market movement to meet the variable needs of clients.
All potential risks are handled by a specialized team from all levels supported by the Audit Committee.
Support arrangements for the Strategic Sourcing and procurement of raw materials between the Company and its wheat main supplier, as well as its feed and bran approved suppliers to mitigate and manage the risks related to the fluctuations in international prices.
Constant review and assessment to mitigate the effects of any potential risks and to pace up with the development of the environmental regulatory developments applicable in KSA.
Independent Board members with the highest level of experience, working for a number of prominent local and international companies in the same field and sector.
Highly skillful executive team with wide experience in the milling and food sector of more than 200 years of related accumulated experience.
The Company is supported by a comprehensive governance structure and strong internal controls.
Highly trained talents and competencies (7,474 training hours in 2023G).
Motivating work environment that managed to gain the highest levels of loyalty and satisfaction backed by premium job incentives and initiatives.
